The owners of this restaurant/ bar bought the old Brass Duck Restaurant, and planned on renovating the building, adding their own kitchen, and opening this new place. They called me almost as soon as the papers were signed. They’d seen my name at the bottom of Out of the Fire Café’s website.
Before they opened, we bought a domain, I began creating their website, started their Facebook page, announced an opening and kept her growing audience apprised of happenings, started an email subscription service right away to begin collecting email addresses and talking directly to their major target audience- those who signed up to hear from them! (can’t stress enough how huge of a tool this is)
I came in several times to take photos, and as they grew over time I would come back periodically, hang out, get the vibe, take photos of everything, and this continued the entire time they were open, for 10 years. Then go back to the office with my hundreds of photos, and use them for their marketing and on the site.
Eventually, they became very good at capturing photos, eliminating the need for me to go there as much to do it, I used the great photos they took for marketing purposes and they began maintaining Facebook mostly. Due to retiring they eventually sold the business; I winded the website back down, put notices on Facebook and walked them back out of the business and linked their site to their realtor site until it finally sold. That was a great run!
