Hourly Design Rate: $75/hour
Higher Level Programming: Up to $100/hour*
Updates: $75/hour – as needed (.25 hour minimum)
Training by phone: $60/hour
* where outside sources are required
Your design project will be estimated on an individual basis, there is no one-price-fits-all schedule. All design and development work is estimated on an hourly basis at the rates to the left, plus any outside costs. Initial consultations are no charge up to .25 hours until a decision is made on whether to commence work. Beyond that, any consultation time is billed as part of the project. Some of the work begins during the estimating process. Larger projects can take a lot of time to estimate.
Level 1A startup website
- 5-10 pages
- Creative template
- Professional appearance
Level 2Mid-level site
- 11-20 pages
- More creative
- More features
Level 3Larger website
- 21-30 pages
- SEO plugins
- E-Commerce setup
Websites Pricing Overview
Websites are estimated after a consultation with you about your needs. The estimate will fall into a range. If you need an exact number, budget for the top end of the range you’re given. Or if you have a budget, provide that and the work will be done accordingly, so that the basic functions are implemented, as time is left creative gets better, more options get added, until the basic site is complete. They can always be improved, websites aren’t stagnant.
The bottom line is that websites are a moving dynamic work in progress, they grow legs, and expectations typically get bigger during the design process, so the final cost is determined by the amount of hours put into the work. I can assure my clients that I have been at this for a long time and work very efficiently.
The sky is the limit where websites are concerned. The above price tables are just estimated examples to give you some idea of what to expect.
Simple web presence – If you really only need the most basic website, for around $750 you can be up and running with limited content on your site. The look will be professional. This includes consulting with you about choosing and purchasing a domain name, setting up hosting and ftp access your new site, and building a basic site for you. The site will include a home page and a few links with simple content. This would be considered a down and dirty job, but it won’t look dirty.
Websites can take from one to six weeks to design. This time span relates to the above price tier, the smaller the site, the less time it will take.
SEO Search engine optimization, Google Analytics, and any on-going SEO changing items are billed separately and can be estimated with the requirements of the client. Search engines are complex, ever changing and there is never a guarantee that you will be highly ranked on Google.
Logos – Another Animal
A logo is expected to stand the test of time, so it would stand to reason that a lasting impression will not be created in an hour. Logos take time. Period. The bare bones minimum cost for the most basic logo, one shot, one or two ideas, done in one hour, will start at $100 and go up from there. This is usually only if you truly just need something “thrown together” (in a professional way) because you have a presentation and need to look professional but don’t want to spend a lot, or you just need a nice font to spell out the company name and want some different formats to use for different projects. Otherwise, the logo to begin at $300-500 and go up from there. It’s not the old days where companies charge thousands because you are going to use someone’s artwork as your own forever more. But with the millions of impressions that are out there nowadays, do you really want your logo to just get lost in the crowd?
What affects the cost of a logo?
The amount of original ideas you want to be shown, the size of market you are targeting, how the logo is going to be used (product packaging gets into a whole other level of expertise and rights), the level of graphics and creativity or that “wow” factor you may be looking for, research, revisions … basically, the time spent on it. It takes a certain amount of research to explore your background, market, tastes, etc. before you even get over to the drawing board.
If you are on a budget (and who isn’t?) and want to shave a little off the cost of a logo, you can get started on some research and provide the designer with your findings. This is how the designer begins the process, and you can help cut some of the time it takes by doing several things: 1) Find samples of logos you like and ones you don’t. 2) Provide sites of competitors you want to emulate or that have something you like about them. This just helps show your taste. 3) List your target audiences and how you intend you reach them. 4) List your goals.